Retailer's Corner

Welcome to the Retailer's Corner.

At the FPO, we have a commitment to the retailer of fresh cut flowers. We have dedicated this section of the web site to helping you keep your customers using fresh cut flowers all year long. Data from our advertising campaigns demonstrate that when people purchase flowers for their own enjoyment or use in their home, they are more likely to buy them as gifts or for occasions.

The Flower Promotion Organization (FPO) has developed a retail kit to help floral retailers leverage the successful "flower recipe program" featured on this web site. This kit contains two compact discs and feature:

A video on how to utilize the content on www.flowerpossibilities.com.
A preview of upcoming podacasts which will be posted on www.flowerpossibilities.com.
Seasonal newsletter templates in MS Word format to provide you tools to communicate with your customers.
Seasonal flower recipe handouts you can reproduce and distribute as you see fit.
A template for hosting your own workshop.

Our goal is to provide tools to help you stay in contact with your customers on a year round basis. Flowers can be a fun hobby and enjoyable pastime that can decorate and liven up homes and workspaces.

You can get your introduction to our program by entering our retail support area and viewing our video showing how to implement this campaign in your own store. If you like what you see, register for our program to keep up date and receive new retail materials as we publish them.

We also have extensive point of sale materials that are offered at our cost of production. Use these posters, buttons, brochures, and signs to help entice your customer and provide them with creative ideas.

The FPO was founded as an advertising program and we still have some of the best TV and radio commercials available; click here to see our ads. If you want to use them as part of your advertising program, contact us.